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Behind The Scenes: Homepage Concept – Shared Realities April 12, 2015

This was originally¬†an internal blog post, discussing the concept for our previous homepage at Pora Ora. We’ve spent a week or so going back and forth on our homepage concept and, in a sense, the wider concept of Pora Ora. What has bubbled under the surface and eventually become clear in my mind is something I’d like to try and articulate here. Get ready for some philosophical fluffery… The “opening scene” or the initial screen the visitor sees depicts “Pora…

Behind The Scenes: Thoughts On Monetisation March 29, 2015

After some team discussions, I wrote an internal post aimed at clarifying fundamental values regarding monetisation of our products and how we want to engage with our customers. Here it is, in a slightly modified form. First of all, it is crucial to note that our customers are parents. Our users are kids, but it is their parents who will, hopefully, pay us money. And so in my view, we should pursue monetisation at the parents’ level, meaning we need…