Behind The Scenes: Thoughts On Monetisation March 29, 2015

After some team discussions, I wrote an internal post aimed at clarifying fundamental values regarding monetisation of our products and how we want to engage with our customers. Here it is, in a slightly modified form. First of all, it is crucial to note that our customers are parents. Our users are kids, but it is their parents who will, hopefully, pay us money. And so in my view, we should pursue monetisation at the parents’ level, meaning we need…